Image · Adobe
Adobe Firefly
Adobe’s app for generating and editing images, video and audio with Adobe and selected partner models. Adobe describes its own Firefly training data as licensed and public-domain material; check the terms for your selected model and use.
Start here
- What this helps you do
- Generate or edit images and video alongside Creative Cloud. Check the selected model’s terms and the rights in your inputs.
- What you leave with
- A practical way to use Adobe Firefly on real work, plus the human checks before you rely on it.
- What to check before trusting it
- Adobe’s training-data statement does not clear your input assets, likenesses or trademarks, or guarantee a particular output is lawful.
At a glance
- Version at last check
- Adobe Firefly web app, including Firefly Image 5 and supported Adobe and partner image, video and audio models
- Category
- Image
- Pricing at last check
- Free offers limited daily generations. Standard, Pro, Pro Plus and Premium list 2,000, 4,000, 10,000 and 50,000 monthly credits. Prices are regional and may include temporary offers; check your checkout currency, tax, billing period and renewal price. The pages read on 17 October 2026 displayed regional currencies, so the earlier USD amounts are not presented as current quotes.
What it does
Image generation and editing
Generate and edit images from text prompts using Adobe’s Firefly models or supported partner models. Adobe says its own models use licensed material, including Adobe Stock, and public-domain content.
For work Marketing images, mockups and social visuals whose inputs, selected model and intended use you can review.
Generative editing
Fill, expand, remove and replace parts of an existing image with Generative Fill and Generative Expand, in the Firefly web app and across Photoshop and other Creative Cloud apps.
For work Fixing and extending real photos rather than generating everything from scratch.
Video and audio
Generate video clips and audio using supported tools and models. Review each result and the selected model’s terms before publishing.
For work Short video and sound for social and marketing. Check the terms for each model and medium.
Choice of models
Choose between supported Adobe and partner models in the app. Terms, credits and any contractual protection depend on the model, feature and plan.
For work Picking the right model for a look while knowing which output is covered by the selected model’s terms.
Not for
Anything you would present as a real photograph of a real person or event, or work where a client expects photographed, human-made material.
Real work with it
A marketer or small-business owner
On-brand marketing images with a rights review
- Describe the image you need, matching your brand's look and colours.
- Generate options, then use Generative Fill or Expand to fix or extend the best one.
- Export it for your campaign.
Human checkpoint Check the image is honest and not misleading, fits the brand, and does not imply something untrue about your product before it goes out.
A designer
Extending a real photo to a new size
- Open the photo and use Generative Expand to add the space a new format needs.
- Regenerate the added area until it matches the original.
- Review the seams and details at full size.
Human checkpoint Look closely at the generated area for artefacts and anything that changes what the photo actually shows, especially if it documents something real.
The part that stays yours
Adobe’s training-data description is not a guarantee that every output or use is cleared. You check the inputs, likenesses, trademarks, accuracy and any disclosure needed before publishing.
Plans and pricing (5)
Amounts recorded 17 October 2026. Confirm your region, billing period and current checkout before paying.
Free
US$0
Trying supported models with limited daily generations.
Firefly Standard
Check regional price
Regular image and some video generation: 2,000 generative credits a month.
Firefly Pro
Check regional price
Heavier use: 4,000 generative credits a month.
Firefly Pro Plus
Check regional price
Sustained video and image work: 10,000 generative credits a month.
Firefly Premium
Check regional price
Heavy, continuous video generation: 50,000 generative credits a month.
When to pick something else (3)
Midjourney
Compare the same visual brief in Midjourney, including editing effort and the terms for your intended use.
ChatGPT or Gemini image generation
You are already in a general assistant and want quick images inside the same conversation.
Ideogram
Compare the same text-heavy visual brief in Ideogram, checking every letter and the editing effort.
Watch-outs (5)
- Adobe’s training-data statement does not clear your input assets, likenesses or trademarks, or guarantee a particular output is lawful.
- Check the terms for the selected Adobe or partner model. Do not assume every model or plan includes the same permissions or contractual protection.
- Credit use and generation limits depend on the model, feature, plan and any unlimited-generation offer. Check the selected model before estimating cost.
- Generated images can contain artefacts, wrong details or implausible physics, so review at full size before publishing.
- Confirm the regional price, billing period, renewal terms and selected model before subscribing. A temporary unlimited-generation offer is not a permanent allowance.