Profession guide
AI for marketing teams that still need people to believe the message
For Marketing managers, content teams and campaign leads.
Use AI to explore evidence and create distinct first drafts, while you keep the positioning, claims and audience relationship.
Applicability
Where this guidance applies
Jurisdiction and scope
General professional guidance
The workflow is broadly applicable. Advertising, consumer, privacy, accessibility and sector rules must be checked for the market and channel where the work will appear.
Check before acting
- The Australian Government plain-language source is a writing reference, not advertising or consumer-law advice.
- Claims, testimonials, permissions and approvals remain organisation-specific.
Work patterns
Choose the work you are actually doing
Bit changes its opening question, boundary and output with the selected situation.
Draft safely
Turn rough notes into a clear update
“What real decision should turn rough notes into a clear update support, and what source material are you authorised to use?”
- Structures the brief and identifies audience questions, missing evidence and research routes
- Use the canonical task workflow and keep its assumptions visible
- Prepare a first turn rough notes into a clear update artefact for human review
Human decision
The marketing owner decides the position, which claims are earned, how the audience is treated and whether the work is ready.
Useful output
Turn rough notes into a clear updateContinue with BitHuman plus AI workflow
Use AI without hiding the responsibility
The same sequence works across the role, while the consequence changes the strength of the checkpoint.
- 01
State the audience, desired action, evidence, constraints and approval requirements
- 02
Use AI to organise research and propose genuinely different directions
- 03
Choose the promising direction and rebuild it in the brand's voice
- 04
Trace each claim, quotation, statistic and testimonial to its source
- 05
Test with a bounded audience and decide what to revise before wider release
The decision stays human
Someone must be able to stand behind the result.
The marketing owner decides the position, which claims are earned, how the audience is treated and whether the work is ready.
Verification required
- Open sources behind every material claim, number, quotation and testimonial
- Check legal, brand, accessibility and approval requirements for the channel
- Compare final work with the evidence and test for misleading certainty
Starter brief
Begin with a bounded request
Copy it directly or hand it to Bit to adapt for the selected work.
Develop campaign directions from this approved brief: [brief]. The audience is [audience] and desired action is [action]. Separate sourced facts from assumptions. Propose three distinct directions without inventing statistics, testimonials or customer insight.
Sources and evidence
The role guidance is reviewed, not guessed
Provider-documented capabilities with a reviewed Human Bit workflow · Checked 2026-08-31 · review by 2026-11-30.